Daan Groot is a Dutch director, currently based in Amsterdam.
He newly graduated from the Netherlands Film Academy with his short film Aimée, which won the award for the best fiction graduation film. Immediately after graduating he started shooting commercials. His first fashion film MARTAN–for fashion label MARTAN and L’Oréal Paris–won the Young Discovery Award at the Fashion Film Festival Istanbul, was nominated for the Best Dutch Fashion Film, and was released online by ELLE.
He also shot his first international campaign in London, Rome and Germany for Brooks Sports (soon to be released). He is exclusively represented by 85/90 Projects in Turkey. His commercial work is characterized by its experimental and somewhat abstract approach, which communicates the brand story to the audience on an emotional level.